Embedded Files
holy #$%^ everybody should read this
Planning Books & Guides
Community Tourism Development - Cynthia Messer, University of Minnesota Extension
Tourism Planning: Policy, Processes, and Relationships - C.M. Hall (2008)
Tourism Planning: Basics, Concepts, Cases - Clare Gunn & Turgut Var (2002)
The Hosting Guests Analogy: Donna Moreland (Maine Office of Tourism)
Destination Development is preparing your home, tidying, making food, and otherwise getting ready
Destination Marketing is inviting your guests- getting it to the right people, providing all pertinent info, and setting proper expectations
Destination Management/Stewardship is actively hosting during the event, meeting needs as they arrive, solving problems, cleaning messes, and making sure everybody feels welcomed and included. Afterwards, you tidy and make sure your home is still livable.
3, 3, Sleep: Judy Walden, via Scott Bricker @ Travel Oregon
For a practical way to start thinking about tourism assets and visitor journey, imagine tourism trips around 3 pillars:
3 Activities
3 Meals
Sleep (lodging for the night)
Modified 3, 3*, Sleep: Dan (me) adapting Judy Walden, via Scott Bricker @ Travel Oregon
Read as "Three, Three, Star, Sleep". Exactly the same, but explicitly recognizes the importance of souvenirs and direct product sales to support local businesses. This is inspired by "necessary & sufficient" criteria from conceptualization theory, and the complaint that cruise-visitors spending relatively little in towns.
In short - it's possible to create a "3, 3, Sleep" itinerary that only results in lodging and meal sales, but still sufficiently meets the framework criteria. So DMO should actively support partners to create and implement reasonable/relevant product options that align with the travel needs of key visitor segments.
Yes, "shopping" can be included itself as an activity- but so can eating and sleeping- thus the purpose of delineating those is to ensure they are always factored into the process and don't slip through the cracks. Making sure visitors have something to a) carry, or b) ship home logically deserves the same treatment.
3 Activities
3 Meals
3 Products (derived from activities, meals, and sleep)
Sleep (lodging for the night)
Google Sites
Report abuse